Grado en Publicidad y RR. PP. + programa de especialización en Dirección de Comunicación y Gestión de Eventos

La Universitat Abat Oliba CEU (UAO CEU) y la Escuela Internacional de Protocolo (EIP) presentan la primera edición del título de especialización en Dirección de Comunicación y Gestión de Eventos lo que consolida la UAO CEU y la EIP como centro con estudios universitarios especializados en protocolo como herramienta de comunicación plenamente y que no limita su actividad solamente a la docencia sino que se amplía a la investigación, divulgación y orientación profesional de sus alumnos, con un claro enfoque a la empresa y su gestión.

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        Grado en Publicidad y Relaciones Públicas + Programa de especialización en Dirección de Comunicación y Eventos
        Degree in Advertising and Public Relations + Certificate in Communication and Events Management
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        Course title

        Degree in Advertising and Public Relations + Certificate in Communication and Events Management

        Academic field

        Advertising and Public Relations

        Duration

        4 years

        Credits

        258 ECTS

        Employability

        90.9 % of Advertising students (AQU employability survey 2017)

        ORGANISED WITH

         
        Student profile

        Students interested in the institutional and corporate communication of organisations and the development and management that goes with it.

        Admission and enrolment

        Students with a degree in Advertising and Public Relations from Abat Oliba CEU University or those enrolled in the Degree in Advertising and Public Relations from Abat Oliba CEU University. Students who do not meet the requirements may study the course and receive only the certificate from the International School of Protocol.

        Calendar and timetable

        Academic calendar

         

        Degree current timetable
        Degree previous timetable
        Specialisation Program timetable
        Degree in ADVERTISING
         

        Classes given at Abat Oliba CEU (UAO CEU) and the International School of Protocol (EIP)

        1. Employability and job quality

        90.9% of our Advertising students find work after finishing their studies. 70.7% in the job quality index which brings together aspects of job satisfaction (AQU 2017).

        2. Course satisfaction

        75% of our students are satisfied with their Communication studies, the third-highest level out of all Catalan universities (AQU 2017), 11 points higher than the Catalan university average.

        3. Course description

        Abat Oliba CEU University (UAO CEU) and the International School of Protocol (EIP) introduce the first edition of the degree with a specialisation in Communication Management and Event Management. This fully consolidates UAO CEU and EIP as specialist universities in using protocol as a communication tool. The Universities don't limit their activity to teaching, but expand it to include research, the sharing of ideas and professional guidance for its students, with a clear focus on business and business management. 

        The modules of the Degree in Advertising and Public Relations will take place during the four academic years of the course. The 18 credits that take place in the International School of Protocol (EIP) can be completed either during the second semester of the fourth year, in segments throughout the degree or once the degree has been completed.

        4. Learn by doing

        A new teaching method inspired by the learning by doing and flipped classroom models, where the student is the centre of the teaching model and the classroom becomes a generator of professional experiences.

        GoliAds UAO CEU Awards: Advertising and PR students organise this contest, gala and awards ceremony every year, and it has become a reference point for advertising agencies. UAO CEU is the headquarters of the 18-19 and 19-20 editions of the Festival Drac Novell International, the major event on the advertising and communication calendar. The University organises the event in collaboration with the Managerial Association of Advertising.

        5. International School of Protocol 

        Through this degree, the International Protocol School aims to promote studies in the fields of communication, protocol, institutional relations and skills for event management from an innovative perspective that complies with the demands of the current job market.

        Following the principles established by the European Higher Education Area (EHEA), UAO CEU and EIP strive for personalised education that focuses on the student. It goes beyond merely transmitting knowledge and encourages reflection, creative attitudes and the ability to learn how to learn.

        To achieve this, students have personal academic and professional tutoring from faculty who guide them towards choosing their specialisation itinerary in the course structure as well as in the transition to the workplace.

        6. International programmes

        International experience Coventry University is a knowledge and cultural exchange featuring international group work (Online International Learning), trips (short global experience study / field trip), Erasmus+ programmes and the possibility of dual qualifications.

        The CEU-University of Chicago (Graham School of Continuing Liberal and Professional Studies) programme is an initiative for Journalism and Political Science (International Relations) students: trips, case study method and more.

        7. CEU ePlus skills programme

        A teaching model based on practical, personalised education that links theory to professional practice through case studies and real experiences, workshops and practical seminars.

        It includes visits to national and international companies and production centres through internships.   

        8. Progressive International Development

        A new itinerary of international experience that encourages Advertising and PR students to adopt an international outlook from the first year to the fourth through international collaboration activities, academic exchanges for students and faculty, participation in international research projects and short or long-term stays in universities abroad.

        1: Students will undergo an online interaction experience with other European universities.
        2: Students will be able to explore global communication through short-term stays around Europe, where students will learn to adapt the advertising message to a cultural context. We receive a group of students from other European countries and work together on an international project.
        3rd: We prepare students for the latest and/or most transcultural challenges in collaboration with two European universities. With a constantly changing syllabus, we get in touch with students from various universities and work together to find solutions to the challenges of social responsibility, the environment and society.
        4: We broaden horizons through the ERASMUS programme and semesters with our partner universities in Europe and the Americas (New York, Boston, Toronto, Santiago, Dublin, Mexico City and Florida, etc.). At UAO CEU, we organise various international advertising events (Drac Novell, GoliAds) that allow students to get to grips with international communication in a practical way. 

        9. Innovation Lab

        New facilities, infrastructure and static and mobile teaching equipment. TV, sound and photography studios, radio workshop, digital writing and experimental research lab. 

         

        Specialisation Program in Communication Management and Event Management

        Careers and internships

        CAREER OPPORTUNITIES

        Besides building and strengthening the skills and abilities they have learned throughout their degree, graduates in Advertising and PR with a specialisation in Communication Management and Events Management from Abat Oliba CEU University work as:

        • Corporate relations manager
        • Events organiser and protocol specialist
        • Event manager
        • Event prof
        • Account manager
        • Crisis communication specialist
        • Internal communications specialist
        • Account manager
        • Personal brand advisor
        • Corporate and institutional communications manager
        • DirCom (Director of Communication)
        • Internal or external communication auditor
        • Advertising media planner
        • Social media strategist and analyst
        • Researcher and strategic consultant on market trends
        • Content creation specialist for businesses and institutions

        INTERNSHIPS

        In the final year of the degree, students will do an obligatory placement year, or internship, in businesses, offices or institutions in the student's preferred industry.

        These practical training programmes, included in the course structure, allow students to apply and enhance what they've learned in the course while acquiring the professional skills that will make their future transition to the workplace much easier.

        The work that each student will undertake during the programme will be mutually agreed between the tutor in the business and the Work Placement and Employment Service coordinator in charge of the internship.

        Furthermore, students have an academic tutor who provides follow-up and evaluation of the internship to get the most possible out of the placement.

        For more information, visit the Work Placement and Employment Service.

        The course structure offers students the opportunity to carry out a professional internship. This practical educational component places students within companies or departments in the sectors of protocol, institutional relations or communication. Students gain practical experience working on real-life tasks from the industry either alone or as part of a team.

        Student evaluation is made up of three components: an internship passport from the International School of Protocol (EIP), a placement report written by the student; and feedback reports written by the internship tutor at the EIP and the internship tutor in the company.

         
        • Further information and contact

        International outlook

        INTERNATIONAL AGREEMENTS ADVERTISING

        ADVERTISING

        ARGENTINA

        University places Code Language requirements
        Universidad Católica de Argentina 4* AR UCA Spanish
        Universidad Católica de la Plata 1* AR UCALP Spanish
        Universidad Fasta 2* AR UFASTA Spanish

        AUSTRALIA

        University places Code Language requirements
        Murdoch University 2* AU MURDOCH Ver requisitos

        BÉLGICA

        University places Code Language requirements
        Artevelde Hogeschool (Gent) 4 B GENT39 English B1
        PXL University College 2 B HASSELT22 English B1, (exchange courses), Dutch B2 (degree programs)
        Howest Hogeschool 4 B KORTRIJ03 English B2/Dutch B2

        CHILE

        University places Code Language requirements
        Universidad Finnis Terae- Santiago 2* CL FINNIS Spanish
        Universidad de Santo Tomás 2* CL UST Spanish
        Universidad del Desarrollo 2* CL UDD Spanish

        COREA DEL SUR

        University places Code Language requirements
        Soongsil University 2* KO SU English B2
        EWHA Womans University 3* KO EWHA NOTA PONDERADA EXPEDIENTE 7,5/10 o superior

        FRANCIA

        University places Code Language requirements
        Université François-Rabelais 4 F TOURS01 French B2

        IRLANDA

        University places Code Language requirements
        Maynooth University 12* IRL MAYNOOT01 English B2

        ITALIA

        University places Code Language requirements
        Libera Università di Lingue e Comunicazione IULM 2* I MILANO05 Italian A2/English B1

        ISRAEL

        University places Code Language requirements
        Reichman University 2* IS HERZ01

        JAPÓN

        University places Code Language requirements
        Rikkyo-University College of Intercultural Communication 4* JA CIC English B2

        MALAYSIA

        University places Code Language requirements
        Taylor's University 2* MA KUALA01 English B2

        MÉXICO

        University places Code Language requirements
        Universidad Anáhuac México 2* MX UAMN Spanish/TOEFL 89 o IELTS 7.0
        Universidad Panamericana 2* MX UP Spanish
        Universidad Iberoamericana 2* MX IBERO Spanish
        Universidad del Valle de Atemajac 2* MX UNIVA Spanish

        HOLANDA

        University places Code Language requirements
        Hanze University of Applied Sciences, Groningen COMUNICACIÓN 4/td> NL GRONING03P English B2
        Tilburg University 2 NL TILBURG 01 English B2
        HU University of Applied Sciences Utrecht 4* NL UTRECHT 24 Dutch B2/ English B2 (requieren certificados según los estudios)

        PERÚ

        University places Code Language requirements
        Universidad de Lima 2* PE LIMA Spanish
        Universidad de Piura 2* PE UDEP Spanish

        PORTUGAL

        University places Code Language requirements
        Universidade de Europeia IADE - Faculdade de Design, Tecnologias e Comunicação 2 P LISBOA08 English B2

        POLONIA

        University places Code Language requirements
        Collegium Civitas 3* PL WARSZAW35 English B2

        SUECIA

        University places Code Language requirements
        Jönköping University 2 S JONKOPI01 TOEFL score of at least 575

        REINO UNIDO

        University places Code Language requirements
        Canterbury Christ Church University 8* UK CANTERB03 English B2
        Conventry University 4* UK CONVENTR02 English B2
        University of Glasgow Caledonian 12* UK GLASGOW08 English C1 (Consulta los certificados requeridos en la página web de Glasgow Caledonian University)
        Liverpool John Moore University 10* UK LIVERPO02 English B2
        Sheffield Hallam University 4* UK SHEFFIE02 English B2, IELTS 6.0

        ESTADOS UNIDOS

        University places Code Language requirements
        Catholic University of America 4* US CUA TOEFL 80 (IBT)
        Manhattan College 5* US MC TOEFL 80 (internet based exam), 213 (computer based exam), 550 (paper based exam)
        University of the Incarnate Word 2* US UIW TOEFL iBT 79/ Cambridge English Advanced Certificate in Advanced English (CAE) C1/ TOEIC 650/ IELTS 6.5
        University of Missouri - St. Louis 4* US UMSL TOEFL minimum iBT score:  61 (PBT: 500, CB: 173) IELTS minimum score: 5.5
        Saint Thomas University Houston 2* US UST TOEFL 550
        Western Kentucky University 2* US WKU English

        URUGUAY

        University places Code Language requirements
        Universidad Católica de Uruguay 2* URY UCU Spanish

        ISRAEL

        University places Code Language requirements
        Reichman University Publicidad: 1er sem 4to. IS HERZ01
        *: Places are split between the different courses.

        Fees and scholarships

        TOTAL AMOUNT 1st YEAR

        € 10.050*

        *Price for the 2024-25 academic year

        Tuition fees correspond, solely and exclusively, to the provision of teaching as part of the programme enrolled on, and this is the only service offered in exchange for the payment of those fees. By enrolling, the student accepts that decisions made by the competent authorities may, directly or indirectly, render it necessary to carry out teaching, tutoring, work placements or assessment tests either in person or via distance learning.

        The student accepts that they remain obliged to pay any such fees in full even if, for reasons beyond the control of the University, some of the educational activities included in the degree cannot be carried out as initially provided for in the course guides at the beginning of the academic year. If restrictions are part in place, the University will provide the student with a guarantee that the activity will be rescheduled when possible, taking into consideration the interests of the student and any other applicable academic criteria.

        RESERVE YOUR PLACE

        Once you've been accepted on the course, you can reserve your place at Abat Oliba CEU University, which guarantees you a place on the course, before you pass the “selectivity” university entrance exam* or other entry requirements. You can do this by making a payment of €1500 (which will be deducted from the total price of the course).


        *Reservation of your place will be effective exclusively for the ordinary examination period (June) of the Baccalaureate University Entrance exam. Candidates who do not pass the Baccalaureate University Entrance exam or other access requirements for similar studies in the ordinary period (June), and have paid the Place Reservation Fee, will have priority in the September enrolment if the University has places available in the degree course requested.


        Cancelling your place after reservation: students have until 21 June to cancel their reserved place. This means you can book now and cancel if your circumstances change later on.**


        **Deadline subject to changes in the official registration calendar

        PAYMENT METHODS

        Once you have formalised reservation of your place, the remaining amount can be paid in the following ways:

        • One-off payment

          A one-off payment entitles you to a discount of 3% on tuition fees.

        • Payment by instalments

          5 instalments per year.

         

        • Monthly payments

          10 instalments with special 0% interest financing from CaixaBank. This also entitles students to a discount of 3% on tuition fees.

        • new special financing

          New financing agreements with banks with special conditions.

          - Banc Sabadell

          - CaixaBank

          - Banco Santander

          All options entitle prospective students to a discount of 3% on tuition fees.
           

        MORE INFORMATION

        Contact the Information Service if you want us to help you draw up a personalised economic plan.
        +34 932 53 72 00
        [email protected]

        Quality and regulation

        ADMISSION PROFILE

        Students must be interested in aspects related to the inner workings and management of institutional and corporate communication.

        Students must be able to understand the different models of communication, advertising and public relations in organisations, to analyse, identify problems and offer solutions. They must also have the ability to analyse, summarise and work in teams; good comprehension and abstract thought; good communication and social skills; a broad world view and a perspective on its possible evolution.

        Similarly, it is necessary to have a command of another language (preferably English) and be creative – in the widest sense of the word – within communications and advertising.

         

        OBJECTIVES

        • To understand the different techniques for research and analysis of communication, advertising and public relations
        • To understand the management techniques of the business world and the departments of communication, advertising and public relations 
        • To understand the structure of communication media, its audiences and media purchases, as well as its characteristics, types and common issues
        • To understand methods and common marketing techniques and to make strategic decisions for communication, advertising and public relations
        • To understand creation and production methods and processes for different kinds of communication
        • To understand the ethics, professional and humanist code as well as the legal system

         

        DEGREE SKILLS

        REGULATION FOR CONTINUATION OF STUDIES

        MONITORING INDICATORS

        ACTION PLAN FOR TUTORS

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        Basic Data Protection Information (Request for Information)

        File Holder

        Fundació Privada Universitat Abat Oliba CEU (hereinafter, FUAO-CEU).

        Purpose

        Answer the request for information and keep you informed about initiatives of interest to you. It is expected that profiles will be drawn up.

        Legitimacy

        Consent of the party concerned.

        Consignees

        It is expected that personal data will be assigned to foundations and bodies associated with the CEU (see additional information). International data transfers are not expected.

        Rights

        Access, rectification, limitation on processing and submission of claims to the supervisory authorities, along with other rights, as explained in the additional information.

        Additional
        Information

        You can consult the additional, detailed information on Data Protection on our web site:
        https://grados.uaoceu.es/en/rgpd/request-information

        Signing this request entails acceptance of all of its clauses.

         

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        Política de protección de datos

        Información básica sobre Protección de Datos (Solicitud de Información)

        Responsable

        Fundació Privada Universitat Abat Oliba CEU (en adelante, FUAO CEU).

        Finalidad

        Atender la solicitud de información y mantenerle informado sobre iniciativas de su interés. Está prevista la elaboración de perfiles.

        Legitimación

        Consentimiento del interesado.

        Destinatarios

        Está prevista la cesión de datos de carácter personal a fundaciones y entidades vinculadas con el CEU (ver información adicional). No están previstas transferencias internacionales de datos.

        Derechos

        Acceso, rectificación, limitación del tratamiento y a presentar reclamaciones ante las autoridades de control, así como otros derechos, tal y como se explica en la información adicional.

        Información
        adicional

        Puede consultar la información adicional y detallada sobre Protección de datos en nuestra página web:
        https://www.uaoceu.es/rgpd/solicitud-informacion-grado

        La aceptación y envío de la presente solicitud implica la aceptación de todas sus cláusulas

        Información básica sobre Protección de Datos

        De acuerdo con lo establecido por el Reglamento (UE) 2016/679 del Parlamento Europeo y del Consejo, de 27 de abril de 2016, relativo a la protección de las personas físicas en lo que respecta al tratamiento de datos personales y a la libre circulación de estos datos y por el que se deroga la Directiva 95/46/CE, le informamos de que sus datos serán tratados bajo la responsabilidad de la Fundació Privada Universitat Abat Oliba CEU (en adelante, FUAO CEU), con la finalidad de atender su solicitud de información, así como para mantenerle informado sobre iniciativas y eventos que puedan ser de su interés en el ámbito educativo o que nos ayuden a entender mejor sus necesidades formativas. Asimismo, le indicamos que está prevista la elaboración de perfiles, los cuales podrán llevarse a cabo a través de su huella digital pública en internet, a fin de conocer los productos o servicios que más le puedan encajar, así como la mejor forma de comunicárselos, según sus preferencias o hábitos mostrados, y que sean ofrecidos por nuestra fundación o entidades vinculadas a la misma (*).

        FUAO CEU informa de que los tratamientos indicados se encuentran legitimados por el consentimiento de los interesados o, en su caso, de los representantes legales.

        Del mismo modo FUAO CEU le informa de que los datos personales contenidos en la presente solicitud de información serán conservados mientras usted no nos solicite su supresión.

        Con la firma de la solicitud consiente expresamente la comunicación de sus datos personales por parte de FUAO CEU, a Fundaciones, Instituciones y Centros, dependientes o vinculados con CEU (*), con finalidades propias de gestión, así como para poder mantenerle informado de las actividades y proyectos que llevan a cabo.  Le informamos de que no está prevista la realización de transferencias internacionales de datos.

        Asimismo se informa de que puede contactar con el Delegado de Protección de Datos de FUAO CEU, dirigiendo su petición por escrito a la dirección postal C/ Tutor nº 35 - 28008 Madrid o a la dirección de correo electrónico [email protected].

        De acuerdo con los derechos que le confiere la normativa vigente en protección de datos podrá dirigirse a la Autoridad de Control competente para presentar la reclamación que considere oportuna, así como también podrá ejercer los derechos de acceso, rectificación, limitación de tratamiento, supresión, portabilidad y oposición al tratamiento de sus datos de carácter personal así como a la retirada del consentimiento prestado para el tratamiento de los mismos, dirigiendo su petición al Servicio de Información y Orientación de grados, dirección C/ Bellesguard 30, 08022 Barcelona, o al correo electrónico [email protected].

         

        *Instituciones, Centros dependientes y Fundaciones CEU: la Fundación Universitaria San Pablo-CEU, la Fundación San Pablo Andalucía, la Fundación San Pablo Castilla y León, la Fundación San Pablo Sanchinarro, la Fundación Abat Oliba, la Fundación San Pablo para Ayuda al Estudio, el Colegio Mayor Universitario de San Pablo, la Fundación Cultural Ángel Herrera Oria y la Asociación Católica de Propagandistas.

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